WELCOME TO THE EUROPE Creative CouncilPre-voting platform!
WELCOME TO THE EUROPE Creative CouncilPre-voting platform!
The Creative Council is Heineken’s place to foster a robust Creative Culture and share best practices. In the Creative Council, internal and external members meet to retrospectively review, debate, and assess the creative output and track progress towards consistent World Class Creativity in pursuit of commercial effectiveness.
We are looking forward to discussing and underlining the Creative Ambitions in Europe through Winning in Premium, discussing barriers and opportunities, celebrating creative strengths, and being inspired on how to push our creative standards even higher in the session.
THE PRE-WORK
Please review the external cases (4) and internal work (7 global/local brand campaigns) contained on this portal, and rate them using the Heineken Creative Ladder. Your (anonymous) votes will be referenced in the Creative Council session. You can return to your votes to complete or change them anytime using your login details.
If you have any questions, do not hesitate reaching out to Jacobine Lotgering (jacobine.lotgering@heineken.com) or James (jamesw@contagious.com)
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CONTINUE TO
My Golden Triangle
is it memorable, is it motivating,
is it truthful?”
– Sir John Hegarty –
Our aim is to bring outstanding creative work into the world that aligns with Sir John Hegarty’s Golden Triangle: work that is memorable, that is motivating, and that is truthful.